February 2, 2011

When it Drops – Never Miss a New Release

When it Drops is a helpful web-app that can make anyone feel like a Hollywood insider. Rather than scouring the web looking for release details for all the latest albums and films, When it Drops brings that information right to the inboxes of all its users. Of course, When it Drops doesn’t just track the release dates of music albums and movies. The comprehensive application also lets its users know when their soon-to-be favorite books, video games, and DVDs are being released, too.

Whether you’re making weekend plans with your girlfriends, planning a date night with your wife, or deciding which book to buy before embarking on an upcoming trip, check in with When it Drops first to find out everything you need to know about what’s coming out that week. Although When it Drops showcases the most popular new releases in each category on its homepage, you can find information about lesser-known titles by clicking “See More” under any category represented on the site. Hovering over a particular movie brings up all the necessary links to watch the trailer or buy tickets online, while the latest book releases and DVDs can be purchased via direct links to Amazon or Barnes & Noble.

For users who can’t be bothered to check out When it Drops once each week, the site also offers a Tumblr blog that showcases the top picks in each category and a continually updated RSS feed. It’s also possible to look ahead up to two weeks into the future on When it Drops to see which films, DVDs, albums, games, and books are coming out later that month.

Practical Uses:

  • Find out which new movies are coming out this week
  • Save time researching the latest video game releases
  • Get ideas on which new books to put in your Amazon shopping cart
  • Stay on top of all the latest album releases

Insider Tips:

  • New releases are posted once each week
  • Follow When it Drops’ blog on Tumblr for updated information
  • Add the When it Drops RSS feed to whatever reader you currently use
  • Purchase movie tickets, books, or albums by clicking on the provided links

What we liked:

  • When it Drops saves people time by providing all the latest release information in one central spot
  • Basic movie and music review statistics from online users are posted on the site
  • Users can click ahead to see what movies and books are coming out in the next two weeks
  • Newly released books can be purchased via Amazon or Barnes & Noble

What we didn’t like:

  • Because hundreds of books come out each week, When it Drops can’t showcase each and every new release on its site


Company Info:

  • Privately Held
  • Headquarters: California
  • Founded by: Ryan Sims and Nick Chapman
  • Web site:


  • Free


  1. Mark

    This is very similar to what does for books.

  2. Lisa Smith

    I liked has been down for months. I found this other site I like even more at

  3. is a new service that will hopefully do what when it drops used to offer.

Submit a Comment

Posted By


Be Entertained