June 17, 2011

Spockly – Get Behind the Emails

Spockly is an online application that companies can use to find out more about the people on their email contact lists. By mining social media accounts and aggregating public data, Spockly can gather background information about any business’ clients and customers. This data is then combined and presented in a way that gives business owners a broad view of who their average customers really are.

Before you can start sending persuasive marketing materials to your newsletter subscribers and online customers, you need to find out more about who your subscribers actually are. Sign up for an account and import your current email mailing list to begin. Once Spockly has gotten a hold of your contacts, the web-app can begin searching for clues and piecing together general information about what your subscribers like seeing online. To get this information, Spockly parses through publically available data to gather demographic details about the age, gender, geographic location, professional background, and lifestyle choices of as many of your email subscribers as possible. Individual data is grouped together and organized in a way that makes it easy to make generalizations about your subscribers’ likes and dislikes when it comes to the content they post and view online.

When companies know who their customers and subscribers are, they are better able to create targeted emails that reflect the interests of their intended recipients. The data that Spockly aggregates can also be helpful to companies that are trying to decide how to manage their online presence – allowing companies to spend more time on the social networks that their customers actually use. Best of all, companies that use Spockly don’t have to feel guilty about “spying” or “tracking” their customers, since all the data that Spockly gathers is publically available online.

Practical Uses:

  • Create marketing emails that are targeted based on your subscriber demographics
  • Promote your company on the social networking sites your customers actually use
  • Increase your advertising presence in areas of the country that haven’t found out about your company yet
  • Advertise the specific products your shoppers are most likely to want to buy

Insider Tips:

  • Import emails from a text file, or directly from a Gmail or MailChimp account
  • Audience data is anonymous to prevent any personal information from getting out
  • Spockly does not track cookies or store private data in any way
  • Companies can export their data and charts with one click

What we liked:

  • Spockly makes it possible for companies to send targeted newsletters
  • The web-app only searches through publically available information, so privacy issues should not be of concern
  • Users can dig down into the data and organize it in countless ways
  • Spockly makes it easy to upload email addresses and export data

What we didn’t like:

  • Nothing


Company Info:

  • Privately Held
  • Headquarters: Copenhagen, Denmark
  • Founded by: Artas Bartas and Dovydas Ignatavicius
  • Web site:


  • Solo plan is €49.95 for up to 25,000 emails
  • Small Business plan is €399.95 for 25,001 to 75,000 emails
  • Corporate plan is €749.95 for 75,001 to 150,000 emails
  • Enterprise plan with special pricing


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