September 8, 2011

Scrubly – Clean Up Your Contacts

Contact lists and address books that contain duplicate entries and out of date information can be a hindrance that slows down the work process and prevents important messages from getting to their intended recipients. For professionals who don’t have the time to spend manually updating their contact lists on a regular basis, Scrubly is a web-app that can make the process automatic.

Scrubly works with Outlook, Mac, Gmail, and Google Apps, so you’ll need to have an address book with at least one of these services in order for the application to work. The clean-up process itself can be done in five steps. First, you have to sign up for a Scrubly account by creating a username, entering your email address, and choosing a password. Next, you’ll need to create a profile by clicking on the type of contact list you want to clean up. If your address book was created with Outlook or Mac, then you’ll need to install the Scrubly client on your desktop. If not, you can move on to step four, which is letting Scrubly do its thing. The web-app will automatically process your clients while still letting you decide whether to auto merge contacts or manage duplicates on an individual basis. Step five is to sit back and enjoy your newly scrubbed contact list. Scrubly will let you know exactly how many duplicates were found and discarded, so you know for sure that the app was actually working.

In addition to merging contacts, getting rid of duplicates, and deleting junk email addresses, Scrubly uses an automated data backup system to archive each original data file. These original files can be downloaded and restored in the event that Scrubly scrubs out a little too much, or if your contact list ever turns up missing or broken.

Practical Uses:

  • Make sure your contact list is organized and updated at all times
  • Delete duplicate contacts in your address book
  • Merge contacts with multiple entries
  • Get rid of junk contacts that your contact list has automatically added

Insider Tips:

  • Scrubly works with Gmail, Google Apps, Mac address books, and Outlook
  • Users must approve changes before any deletions are made on their behalf
  • Conflicting information is updated with Scrubly’s “Conflict Resolution Wizard” tool
  • Scrubly will automatically archive the original contact list data files for users

What we liked:

  • Contact lists that are cleared out from time to time are easier to use
  • Scrubly can help prevent people from emailing information to the wrong address
  • Contact merging and deletions are never done without authorization from the user
  • Users can get access to previous versions of their address lists

What we didn’t like:

  • People who don’t use Gmail, Google Apps, Outlook, or Mac can’t use Scrubly


Company Info:

  • Launched: March 2011
  • Privately Held
  • Headquarters: Seattle, Washington
  • Founded by: BluCapp, Inc.
  • Web site:


  • Free for up to 250 contacts
  • $9.95 for a one-time scrub with unlimited contacts
  • $24.95/year for unlimited scrubs and unlimited contacts

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