August 20, 2012

InboundWriter – Helping Editors Create Meaningful Content

Nobody wants to write about a topic that readers or customers don’t care about, and yet it can be difficult for editors to pinpoint the specific types of content their online visitors are craving. InboundWriter is a web-application that marketers and editors can use to optimize the content their post on their sites.

Improve the quality of content on your own website by signing up for an InboundWriter account. Click “Create a New Document” and select a strategy for optimizing your content. With InboundWriter, you can choose whether you’d prefer to focus on maximizing exposure or minimizing search competition. Enter a few words to describe the topic you’re writing about, and InboundWriter will begin suggesting keywords based on the specifications and goals you previously entered. As you continue to work on your blog post or article in the document editor, InboundWriter will continually supply you with recommendations on which words and phrases are most likely to engage your readers. If you have Google AdSense on your website, InboundWriter can recommend which words are most likely to impact your ad monetization, as well.

To determine which keywords and topics its users should write about, InboundWriter constantly evaluates the content writers post on popular networks like Facebook, Twitter, Quora, and Wikipedia. Users can also enter specific websites they’d like InboundWriter to source for information, such as competitors’ blogs or popular industry sites. Each post that goes through the InboundWriter system is given a score of 1 to 100, and writers are encouraged to improve their scores by adding the keywords or phrases that InboundWriter recommends.

Practical Uses:

  • Make it easier for people to find your blog posts online
  • Post about the topics your readers are interested in reading about
  • Improve the SEO of your business website
  • Streamline the process of generating content on your website

Insider Tips:

  • InboundWriter is best for editors targeting English speakers in North America
  • WordPress users can download the InboundWriter plugin
  • Publishers should use InboundWriter together with a web analytics tool
  • InboundWriter gets its data from social networks, blogs, and social bookmarking sites

What we liked:

  • Writers can use InboundWriter to make any blog post more compelling
  • InboundWriter is more comprehensive than most SEO tools
  • InboundWriter is built specifically for writers, editors, publishers, and marketers
  • Marketers can create up to eight documents per month for free

What we didn’t like:

  • InboundWriter doesn’t offer any web analytics tools to track the effectiveness of its recommendations


Company Info:


  • Basic plan is free
  • Professional plan is $19.95/month
  • Enterprise plan with custom pricing


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