February 19, 2013

Smore – Create a Digital Flyer


Smore is a web-app that’s bringing flyers into the modern era. Gone are the days when people could expect to get the word out about their causes by posting printed flyers on bulletin boards or telephone polls. Nowadays, people who want to promote their events, concerts, and rental listings are expanding their reach by publishing their information online.

Try out Smore for free while the app is still in beta. When you sign-up for an account, you can click “New Page,” and then hit the “Edit” button to add a title to your flyer. Smore lets you add whatever type of content you like—including images, links, and even shopping carts—simply by clicking on the spot where you’d like that content to appear. Changing your mind on the layout isn’t a problem at all, since you can drag and drop the various elements you’ve added into new positions at any time. Adjust the background, fonts, and colors based on the theme you’ve selected, and click “Publish” when you’re done.

The “flyer” you’ve created will be instantly uploaded to your own domain name or a unique Smore URL, in a format that’s viewable on mobile phones, tablets, and desktop computers. Smore offers a number of analytics tools that let you see who has viewed your page, how they’ve interacted with it, and whether your flyer is helping to achieve the goals you set.

Practical Uses:

  • Advertise the opening of your new business
  • Look for a roommate
  • Post a flyer about an upcoming PTA meeting
  • Promote your band’s concert

Insider Tips:

  • Smore pages are viewable on smartphones and tablets
  • Analytics show the average time visitors have spent viewing a flyer
  • Flyers can be posted using the creator’s domain name or a special Smore URL
  • People can buy ads on Google or Facebook through the Smore dashboard

What we liked:

  • Smore is taking paper flyers into the 21st century
  • People can add all different types of rich media content to their pages
  • A handful of promotional tools are built directly into the app
  • Smore automatically tracks all incoming traffic by source
  • Merchants can use Smore to create social coupons

What we didn’t like:

  • Nothing


Company Info:

  • Launched: April 2012 (Beta)
  • Privately Held
  • Headquarters: Palo Alto, California
  • Founded by: Shlomi Atar and Gilad Avidan
  • Web site:


  • Free


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