February 25, 2013

HubSpot – Inbound Marketing for SMBs


HubSpot is an all-in-one marketing platform for companies looking for a streamlined approach to customer acquisition. The platform offers many of the most popular digital marketing tools, including blogging software, lead management, landing pages, search engine optimization, and closed loop analytics, in one central location.

The way your business uses HubSpot will depend largely on your overall marketing goals. The platform is just as useful for helping people find your business online as it is for driving conversions and measuring your inbound marketing success. Use the platform to write a post on your company blog or build a new landing page, then promote that content across all the biggest social media networks. With HubSpot, you can schedule the time and date when your content should be posted. You can also run that content through the platform’s SEO engine to make sure you’re making the best use out of hot button keywords. While you create personalized emails to send to potential clients, your sales team can be tracking the effectiveness of all your company’s marketing efforts with HubSpot’s comprehensive analytics tools.

HubSpot integrates with a number of popular CRM platforms, including Salesforce, Microsoft Dynamics, and NetSuite. The platform also connects with Shopify, Gmail, and Facebook, which is useful for capturing the leads coming in through your social networking properties.

Practical Uses:

  • Find out how much benefit your company is deriving from its marketing efforts
  • Get recommendations for the best keywords to use in blog posts
  • Promote the posts you write on your company’s blog
  • Track the effects of a new landing page you designed

Insider Tips:

  • Run A/B testing on your landing pages
  • Segment incoming leads based on data or behavior
  • HubSpot offers templates that people can use for email marketing
  • SEO data can be localized based on the country

What we liked:

  • HubSpot offers all the basic marketing tools a SMB could need
  • Managers can review the interactions their employees have with clients
  • Companies can track their Twitter, Facebook, and LinkedIn feeds from one dashboard
  • HubSpot’s platform includes blogging software that’s easy for writers to use

What we didn’t like:

  • HubSpot’s pricing could be cost-prohibitive for some small businesses


Company Info:

  • Launched: 2006
  • Privately Held
  • Headquarters: Cambridge, Massachusetts
  • Founded by: Dharmesh Shah and Brian Halligan
  • Web site:


  • Basic plan is $200/month
  • Professional plan is $600/month
  • Enterprise plan is $1,000/month

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