March 10, 2013

ClickTale – Track Visitor Movements With In-Page Analytics


ClickTale is a tool that developers can use to maximize conversion rates, improve their website layouts, and optimize the shopping experience for online customers. The in-page analytics tool tracks the mouse moves, clicks, and keystrokes of website visitors, and turns that information into data that can be used to generate heatmaps and other useful charts.

Stop guessing how visitors are interacting with your website, and start tracking instead. Setup ClickTale by adding a few lines of Javascript code to your site, and then sit back while the system gathers its data. ClickTale tracks the movement of your website visitors and turns those mouse movements and keystrokes into actual videos that you can watch. ClickTale uses the data it aggregates from thousands of browsing sessions to create behavior reports, which can be broken down and segmented based on any behavioral business process. For example, online merchants can see whether customers using Firefox browsers are more likely to spend more time on their e-commerce sites than customers using Chrome or Explorer. This information can be useful when pinpointing areas for improvement, or site updates that need to be made ASAP.

Find out why more visitors aren’t filling out your forms and entering your company sweepstakes offers by using ClickTale’s form analytics tools. ClickTale can determine which forms, or lines within forms, take the longest to fill out, and which are most likely to be left blank or cause visitors to leave your site. You can also track the movement of online customers and pinpoint the most frequent causes of abandoned shopping carts and error pages.

Practical Uses:

  • Find out why customers are leaving your website without making a purchase
  • Get ideas for how to improve the layout of your site
  • View a heatmap that shows all your web visitor’s mouse movements
  • Discover which email campaigns generate the most conversions within your target demographic

Insider Tips:

  • Get automated email alerts whenever customers drop out of the purchase funnel
  • Visitors can be segmented by language, country, browser, OS, or screen resolution
  • Drop reports show the last form fields visitors interacted with before abandoning the process
  • Advanced filtering features let users define their own business processes

What we liked:

  • Users can watch videos that show how visitors interact with their websites
  • Merchants can use ClickTale to improve conversion rates on their email campaigns
  • ClickTale can be completely set up in just a few minutes
  • Developers can use ClickTale in offline environments

What we didn’t like:

  • ClickTale doesn’t support completely Flash-based websites


Company Info:

  • Launched: 2006
  • Privately Held
  • Headquarters: Israel
  • Founded by: Arik Yavilevich and Tal Schwartz
  • Web site:


  • Free plan
  • Premium plans with custom pricing

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