June 20, 2013

Nestivity – A Social Hub For Brands on Twitter


Twitter is a great tool for sharing ideas and learning new things, but the social networking component of the platform could use a little work. Twitter’s linear format isn’t very conducive to building connections with other users, which is where Nestivity comes into play. The “community engagement service” offers a way for individuals and brands to centralize and organize their Twitter activities.

Building a “nest” on Nestivity is free. Just connect the app to your Twitter account, and follow Nestivity’s instructions to configure your own community portal. The homepage you create on Nestivity — called a “nest” — will serve as a community hub, where you can start discussions and solicit feedback from all your Twitter followers. Any messages you send out on Twitter will show up instantly on your nest, where they’re archived for your fans to refer back to at any time. Followers can follow your latest messages, respond with their own opinions, and see all the projects you’re following. Click on the “Community Activity” tab — accessible only to you and your authorized account moderators — to manage incoming messages and reply to tweets from fans in a systematic way. Tweets from followers are organized by category, and you can turn any tweet into a group discussion (complete with photos, discussion titles, and descriptions) with the click of a mouse.

Nestivity is an ideal solution for brands looking for better ways to interact with customers online, since the platform fosters two-way communication. Companies that engage with their customers online are more likely to cultivate a loyal audience, leading to more positive brand sentiment ratings.

Practical Uses:

  • Promote your company on Twitter
  • Encourage customers to interact with your brand
  • Harness the power of Twitter for social media marketing
  • Solicit feedback and opinions from the people who know your business best

Insider Tips:

  • Turn an insightful tweet into a discussion
  • Add a photo or description to prompt more replies on any discussion page
  • Only account administrators can access a brand’s “Account Info”
  • Brands with premium accounts can host nests on their own URLs

What we liked:

  • Discussions on Nestivity are much more organized than typical Twitter conversation threads
  • All incoming tweets are categorized and sortable
  • Individual tweets can be turned into discussions or projects
  • Nestivity archives tweets for one year, for users with the Corporate plan

What we didn’t like:

  • Users with Basic plans will only have their tweets stored for 60 days


Company Info:

  • Launched: April 2013
  • Privately Held
  • Headquarters: Los Angeles, California
  • Founded by: Henry Min
  • Web site:


  • Basic plan is free
  • Standard plan is $19 per month
  • Premium plan is $49 per month
  • Enterprise plan is $199 per month

Submit a Comment