PostHeads – Centralized Social Media Management

Why should large firms and agencies get access to all the best social media tools? PostHeads is a web-application built for the little guy, providing small and mid-size companies with everything they need to manage social media from one place.

Get a birds eye view of everything you’ve got going on each day from your PostHeads dashboard. The dashboard page is where you can keep track of your duties, review active social media projects, and scan over all mentions of your company online. “Approve” positive mentions to ensure they show up on your social media profiles, and “pin” negative mentions as a way to bring those mentions to the top of your dashboard. PostHeads offers a detailed content approval system, which you and your colleagues can use to discuss certain posts before they go live. The platform encourages you to invite additional social media agencies, digital agencies, and even clients to use your PostHeads tools for creating content to post.

PostHeads gives you the option to schedule content in advance, and organize all your mentions (from photos to complete presentations) in one place. Ideas for future posts can be stored in the archive and reviewed by project or all at once. Wikis are another tool that PostHeads provides, giving companies a way to post social media standards and brand strategy guidelines on an internal system.

Practical Uses:

• Require approval of all social media messages before they’re published
• Work together with writers and digital agencies to create viral content
• Create a real-time agenda that lists everything you need to work on
• Receive immediate notifications when your company is mentioned online

Insider Tips:

• Use the Monthly Outlook feature to plan ahead for upcoming holidays or milestones
• Create a company Wiki with details about brand strategy
• Use the Task Manager as your personal to-do list
• Archived content ideas can be viewed by project or all at once

What we liked:

• Users can create their own content approval processes
• Companies can understand their whole social media presence in one place
• In-app calendars are an excellent way to plan content based on upcoming events

What we didn’t like:

• Although PostHeads will eventually be available for all social media tools, the platform currently only works with Facebook Pages

Alternatives:

• Campalyst – https://www.campalyst.com
• HootSuite – https://hootsuite.com
• Sprout Social – http://sproutsocial.com

Company Info:

• Launched: March 2013
• Privately Held
• Headquarters: Prague, Czech Republic
• Founded by: Lukas Korinek, Tomas Jasovsky, and Jan Novak
• Web site: http://postheads.com

Costs:

• Pricing information is not currently available