August 21, 2013

Brightpod – Putting Marketing Teams In Control

Who isn’t interested in feeling calmer, more focused, and more in control when it comes to work? With Brightpod, marketing teams can work together productively, even when they’re logging in from remote locations. The collaboration platform provides groups with a number of communication tools that can be used to create workflows, delegate tasks, and manage digital content strategies in the cloud.

Turn your projects into “Pods,” making sure to include pertinent information like tasks, messages, and related files. See an overview of all active Pods on your dashboard page, or click the “Activity” tab to keep track of what your colleagues are working on in real-time. If you run similar campaigns for multiple clients, then Brightpod’s “Workflows” tool will be of particular interest. Use the tool to automate the steps of a campaign, while still retaining the custom feel for individual clients. Tasks and task lists can be displayed as Kanban boards, which is especially useful when you need to get a feel of the “big picture.”

Although Brightpod offers a number of other useful productivity tools, it’s the platform’s editorial calendar that really stands out. Marketing teams can plan when they’ll post content on their homepages, blogs, and social media accounts. They can also use their calendars to get an overview of all ongoing tasks (across multiple Pods), and link their calendars to iCal for further integration.

Practical Uses:

  • Collaborate on an upcoming social media campaign
  • Keep a working editorial calendar with your team
  • Create workflows to help similar projects run smoothly
  • Get an idea what your colleagues are working on each day

Insider Tips:

  • Sign up to receive a daily digest with all the latest information from your account
  • Sync your editorial calendar to iCal
  • Quickly switch between multiple Brightpod accounts
  • Share documents from Dropbox and Google Drive with colleagues through Brightpod

What we liked:

  • Users can set up recurring tasks
  • Email integration makes it easy to work from a mobile device
  • All deleted items are saved in the archive for at least 30 days

What we didn’t like:

  • Nothing


Company Info:

  • Privately Held
  • Headquarters: Mumbai, India
  • Founded by: Sahil Parikh
  • Web site:


  • Professional plan is $19 per month
  • Studio plan is $49 per month
  • Agency plan is $79 per month
  • Agency Plus plan is $129 per month


  1. Thanks for a great review, Stephanie!

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