An online shopper who starts the checkout process on an e-commerce website and then closes his browser before completing the purchase is essentially abandoning his shopping cart in the middle of a store aisle. Cart abandonment results in millions of dollars in lost sales for online retailers each year. Now, CartRescuer is stepping in to do something about it.
CartRescuer offers a shopping cart abandonment solution that utilizes a series of rewards, offers, and email incentives to keep online visitors engaged throughout the checkout process. Integrate CartRescuer into your own retail website, and the platform will automatically detect when visitors have abandoned their carts midstream. When this happens, CartRescuer sends a targeted email with an incentive offer (like free shipping or 20%-off, for example) meant to encourage the shopper to complete the transaction. When all goes as planned, the shopper returns to the retail website, enters the provided discount code, and completes the purchase right away.
CartRescuer’s dynamic offers are based on visitor behavior and demographics. As an e-commerce retailer, you have the option of whether to present these offers in email messages, as popups, or as inline content. CartRescuer also provides tools for creating customer surveys to ensure you’re serving the right content at the right time. Whether or not CartRescuer’s tools are working will be easily apparent, since the platform offers advanced analytics feature that show conversions as they happen.
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