October 11, 2013

CartRescuer – Keep More Shoppers On Your Site

An online shopper who starts the checkout process on an e-commerce website and then closes his browser before completing the purchase is essentially abandoning his shopping cart in the middle of a store aisle. Cart abandonment results in millions of dollars in lost sales for online retailers each year. Now, CartRescuer is stepping in to do something about it.

CartRescuer offers a shopping cart abandonment solution that utilizes a series of rewards, offers, and email incentives to keep online visitors engaged throughout the checkout process. Integrate CartRescuer into your own retail website, and the platform will automatically detect when visitors have abandoned their carts midstream. When this happens, CartRescuer sends a targeted email with an incentive offer (like free shipping or 20%-off, for example) meant to encourage the shopper to complete the transaction. When all goes as planned, the shopper returns to the retail website, enters the provided discount code, and completes the purchase right away.

CartRescuer’s dynamic offers are based on visitor behavior and demographics. As an e-commerce retailer, you have the option of whether to present these offers in email messages, as popups, or as inline content. CartRescuer also provides tools for creating customer surveys to ensure you’re serving the right content at the right time. Whether or not CartRescuer’s tools are working will be easily apparent, since the platform offers advanced analytics feature that show conversions as they happen.

Practical Uses:

  • Stop customers from leaving your website in the middle of the checkout process
  • Send free shipping coupons to encourage visitors to return to your website
  • Track conversions and ROI
  • Use surveys to discover more about the needs of your customers

Insider Tips:

  • CartRescuer integrates with popular shopping cart platforms
  • New users can be up and running with CartRescuer in just five minutes
  • Retailers can choose between email offers, popups, or inline content
  • Users can create multiple email campaigns to be sent based on the customer being targeted

What we liked:

  • CartRescuer offers a legitimate value for e-commerce retailers looking to decrease cart abandonment
  • Analytics tools prove whether CartRescuer is providing a good ROI for users
  • Incentive emails can be targeted based on the customer’s behavior or demographics
  • Retailers can track the average time visitors spend on their websites

What we didn’t like:

  • CartRescuer’s support center has relatively few articles


Company Info:

  • Launched: 2013
  • Privately Held
  • Headquarters: Orlando, Florida
  • Founded by: Christian Souza and Brian Sanz
  • Web site:


  • Starter plan is $49 per month
  • Basic plan is $79 per month
  • Extended plan is $149 per month
  • Pro plan is $399 per month

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