October 14, 2013

ShipStation – Standout Shipping & Order Fulfillment


Popular ecommerce marketplaces like Etsy, eBay, and Amazon have made it easier for business owners to make more sales online, but these platforms have done very little to streamline the workflow once orders large quantities of orders start coming in. ShipStation is a web-based application that helps sellers grow their ecommerce businesses with integrated tools for managing the fulfillment and shipping of online orders.

Because ShipStation is web-based, you can start using the platform without installing a single piece of software. Integrate the system with your sales channel of choice—ShipStation has partnered with dozens of the most popular systems, including Shopify, Bigcommerce, Volusion, and Magento, to name just a few. ShipStation will retrieve your orders from multiple places and automatically create shipping labels based on the preferences you’ve selected. Of course, the ball is still in your court when it comes to making split-second adjustments to the shipping preferences you’ve chosen. As a ShipStation user, you have the option to choose from any shipping class and compare rate information in real-time. From there, you’ll want to print your shipping labels and get your orders ready to send.

In addition to helping you managing order fulfillment, ShipStation is also a useful tool for dealing with returns. Single-button processes let you easily generate return merchandise authorization numbers and return shipping labels. You can automatically email these return shipping labels to your customers, and then track the status of those returns. Online retailers that are looking to scale can take advantage of ShipStation’s integration with Fulfillment By Amazon, along with international shipping through DHL Express.

Practical Uses:

  • Grow your online retail businesses
  • Customize packing slips with barcodes and product images
  • Automatically process customer returns
  • Print hundreds of shipping labels at once

Insider Tips:

  • The cost of an Endicia account is built into all ShipStation pricing plans
  • Setup profiles to assign customer requests to certain mail carriers
  • Use ShipStation to generate return merchandise authorization numbers
  • Meet other users in the ShipStation Community Forums

What we liked:

  • ShipStation helps sellers decrease the time it takes to fulfill an order
  • The platform works with all major shipping companies
  • Shipping tools are simplified and not overly complex
  • ShipStation gives users free and Express1 accounts

What we didn’t like:

  • Sellers with the Bronze plan can only connect one platform to their accounts


Company Info:

  • Launched: October 2011
  • Privately Held
  • Headquarters: Austin, Texas
  • Founded by: Jason Hodges and Byron Weir
  • Web site:


  • Free trial
  • Bronze plan is $25 per month
  • Silver plan is $45 per month
  • Gold plan is $65 per month
  • Platinum plan is $95 per month
  • Enterprise plan is $145 per month


  • 5 out of 5 (wow)


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