November 20, 2013

Stride –Sales Tracking Distilled

Stride is a web app that provides small businesses with all the sales tracking and CRM tools they need—and nothing more. The streamlined application works quickly and efficiently, and lets its users know exactly where their companies stand when it comes to inbound sales thanks to its weekly summary emails and intelligent metrics.

Get a better handle on where each of your projects is at in the sales pipeline by creating a Stride account. Each time you open the application, you’re dropped right into the center of your deal pipeline. From this spot, you can get a 360-degree view of all of your current deals. Add tags and categories to your deals to make sorting them easier in the future, and assign deals specific to members on your team. Stride offers real-time collaboration tools and sends timely notification emails on the morning when specific tasks are due. The application also provides you with metrics and insights meant to shine a spotlight on which parts of your sales process are in need of improvement.

While Stride works effortlessly on its own, the application really comes to life for businesses that integrate the app with other popular business tools, like Mailchimp and Evernote. Users retain ownership over all of their own data, and they can export deals onto their own computers as .CSVfiles at any time.

Practical Uses:

  • Track each sale as it makes its way through the pipeline at your company
  • Get email notifications before important tasks are due
  • Find out where your clients are dropping out of the sales pipeline
  • Collaborate with colleagues when managing client projects

Insider Tips:

  • “Deals” are considered anything that adds value to a business, and they don’t necessarily have to be monetary
  • Add stars to a deal to indicate its value to your company
  • Stride indirectly integrates with more than 150 services
  • Notifications are emailed automatically on the morning a task is due

What we liked:

  • Deals can be filtered by value or state
  • Metrics show users where they’re projects are most likely to get hung up in the sales process
  • Users can add deals from Gmail, LinkedIn, Facebook, and other supported services
  • Stride offers an extensive Help Center

What we didn’t like:

  • Stride doesn’t offer import functionality from third-party services
  • Stride hasn’t come out with a mobile app for Android users


Company Info:

  • Launched: March 2012
  • Privately Held
  • Headquarters: Bellingham, Washington
  • Founded by: Amiel Martin, Adrian Pike, Andrew Dumont, and Nathan Carnes
  • Web site:


  • Freelancer plan is $19 per month
  • Studio plan is $39 per month
  • Agency plan is $79 per month

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