March 27, 2014

UserStats – Show Off Your Popularity

Google Analytics shows publishers how their websites are performing, but UserStats takes a different approach to online metrics. The web-based application focuses on visitors instead. Using UserStats, publishers can show their visitors how active their websites are on a daily basis.

Buyers can be hesitant about entering their personal information on a travel website or an e-commerce store when they haven’t heard of the business before. This is one of the reasons why major players like Amazon and Expedia generate so much more business than mom-and-pop shops online. UserStats can help make your website appear more trustworthy by showing your visitors real-time usage statistics. Add the UserStats widget to your site regardless of your current traffic volume. You can choose whether to track and display the number of signups and subscriptions, orders, downloads and installs, bookings, or requests. You also have the option of providing statistics that show how many users are looking at your website currently. These statistics show up in the UserStats widget, which can be added to any page on your website, in real-time.

As the UserStats widget becomes more well-known across the web, its presence will convey even more trustworthiness for your visitors. UserStats says that its team manually verifies each statistic created on its system, ensuring the accuracy for both publishers and website visitors. The company has also created a “minimum threshold” option for businesses, ensuring that their website statistics won’t show up at all until a minimum threshold is met.

Practical Uses:

  • Establish your trustworthiness with website visitors
  • Show shoppers how many other people have placed orders on your site
  • Increase the number of people who make bookings through your reservation site
  • Impress visitors by showcasing your website statistics in real-time

Insider Tips:

  • Sites with more than 50 conversions a day qualify for UserStats’ case study program
  • UserStats is best suited for travel sites, e-commerce sites, SaaS tools, and software companies
  • UsersStats’ widgets work on desktop, smartphones, and tablets
  • UserStats reps help all new users get setup with their accounts

What we liked:

  • Adding verified stats to their websites can help businesses build trust with visitors
  • Publishers can get started using the service in a few seconds
  • The minimum threshold ensures publishers aren’t embarrassed by the stats in their widgets

What we didn’t like:

  • Nothing


Company Info:


  • Free plan
  • Basic plan is $18/month
  • Pro plan is $79/month
  • Premium plan is $299/month

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