April 17, 2014

Slingbot – Better Social Engagement on Twitter

Small business owners understand the importance of using social platforms like Facebook and Twitter for marketing purposes, however many still lack a basic understanding of how to capitalize on those positive mentions and reviews to promote engagement and customer loyalty. Slingbot is a tool that businesses can use to turn Twitter into an effective social marketing tool.

Login to Slingbot with your existing Twitter account, and Slingbot will guide you through the process of creating extremely targeted marketing campaigns. For each campaign you build, Slingbot provides you with detailed analytics that show how you could improve upon your efforts in the future. Slingbot operates under the assumption that the best way to build engagement on Twitter is by engaging with users who’ve mentioned your brand, tweeting back at those users, and offering incentives for those users to return to your business in real life. The application helps to foster this process by automatically “favoriting” certain tweets on your behalf, including those that mention your company or trigger certain keyword alerts.

The specific way that you use Slingbot will depend on your ultimate marketing goals. For example, a startup might use the platform to acquire beta testers before a product has been released, or a graduate student might use the platform to connect with industry professionals with the hopes of landing a dream job before graduation.

Practical Uses:

  • Find out what customers are saying about your business online
  • Connect with people in your industry through Twitter
  • Build engagement through social media
  • Offer incentives to customers who tweet positively about your business

Insider Tips:

  • Engage with customers during popular events
  • Analytics tools give users access to all the data Slingshot collects from Twitter
  • Use A/B testing to improve conversion rates on Twitter campaigns

What we liked:

  • Using Slingbot gives businesses a better understanding of how to engage with customers both online and offline
  • Slingbot gives its users total control over how they interact with their customers
  • Even non-technical users can take advantage of Twitter’s API with Slingbot
  • Users can edit their campaigns each week to test conversion rates

What we didn’t like:

  • Slingbot doesn’t offer as many add-on features as competing applications


Company Info:

  • Launched: January 2014
  • Privately Held
  • Headquarters: Palo Alto, California
  • Founded by: Steve McGarry, Sebastian Fung, and Michael Bernstein
  • Web site:


  • Free trials

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