May 20, 2014

Unmark – Turn Bookmarks Into To-Dos

Bookmarking webpages to visit at a later date usually seems like a good idea at the time. Unfortunately, the bookmarks folders on most people’s browsers have become bottomless pits that are difficult to navigate, and as a result bookmarked sites are rarely re-visited again. Unmark wants people to stop hoarding bookmarks. Instead, the web-based application wants to turn bookmarks folders into to-do lists that demand action.

Grab Unmark’s bookmarklet tool or Chrome extension to quickly save important links. Rather than adding all your links to a single folder, Unmark will prompt you to add labels like “listen,” “read,” “watch,” “buy,” or “to-do” to your bookmarks. You can also add notes and hashtags to remind yourself why you saved a link to begin with. The next time you’re sitting on your laptop looking for an interesting article to read, return to your “read” list on Unmark and click on any interesting title that pops up. Unlike traditional browser bookmarks, Unmark’s bookmarks are available from any computer or mobile device. When you’re done reading the article you saved, archive the bookmark and Unmark will remove it from your list.

The more you use Unmark, the smarter the app becomes. Over time, Unmark learns what labels should go on certain links. (For example, links to articles in the New York Times might always get a “news” or a “read” label.) Unmark offers a number of additional useful features, like previews, timelines, and the ability to search for saved bookmarks by keyword.

Practical Uses:

  • Keep your bookmarks organized
  • Create a to-do list with all the articles you should read before bed
  • Get access to your most important links from any computer
  • Save all your shopping bookmarks in one place

Insider Tips:

  • Scroll through the timeline to see all the bookmarks you added last week
  • Users can add notes and hashtags to remind themselves why they saved a link
  • Search for bookmarks based on words in the title, note field, or URL
  • Archived links can be brought back into a list at any time

What we liked:

  • Unmark gets smarter over time
  • Users can add all their open tabs to Unmark with a single click
  • Hashtags are a great way to keep related links together
  • Users can import and export their data as frequently as they wish

What we didn’t like:

  • Users have to pay for unlimited bookmarking


Company Info:

  • Launched: 2014
  • Privately Held
  • Headquarters: Carbondale, Pennsylvania
  • Founded by: Plain
  • Web site:


  • Free edition
  • $12 per year to save unlimited bookmarks

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