June 17, 2014

12ish – Make Money From Your Knowledge

Everyone’s an expert on something. 12ish provides people with a way to cash in on their knowledge. The social platform connects people who’d like to learn with people who have something to share, with 12-minute phone calls that can be scheduled any time both parties are free to chat.

Market your topic—whatever that may be—by creating a 12ish landing page. This is the place where you’ll post your personal background information, a schedule, and pricing details. 12ish visitors who are interested in your topic can schedule a telephone meeting via the web-based platform, and you’ll be connected by phone at a pre-determined time. When your 12-minute conversation is through, you’ll be paid immediately by 12ish through Amazon payments—no invoicing required.

12ish protects its users’ privacy by masking the real phone numbers associated with every call placed through its system. Users are encouraged to promote their services through embeds that are available for placement on blogs and social media. For people who don’t mind chatting with strangers for 12 minutes at a time, 12ish is an excellent way to generate a little extra cash on the side.

Practical Uses:

  • Earn extra money on the weekends
  • Serve as an inspiration to someone looking for career guidance
  • Share your passion for guitar with a novice player
  • Charge people to learn from your business experiences

Insider Tips:

  • A recording of each call is made available to both parties after the call has ended
  • Users need a Twitter account, Amazon Payments account, email address, computer, and phone line to sell their expertise on 12ish
  • Experts can create an unlimited number of topic pages

What we liked:

  • “12vers” can set their own prices
  • Reviews help people decide which 12vers are offering the best consultations
  • Phone numbers and email addresses remain hidden from both parties
  • 12ish pre-authorizes customers’ credit cards when they book their calls

What we didn’t like:

  • 12-minutes may not be enough time to discuss certain topics in detail


Company Info:

  • Launched: April 2014
  • Privately Held
  • Headquarters: Indianapolis, Indiana
  • Web site:


  • 12vers set their own prices
  • 12ish charges a transaction fee of 10%, plus a $1 connection charge

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