Tropical is an innovative email marketing solution that takes behavioral, demographic, and purchasing data from third-party applications and uses it to generate “hyper-targeted” contact lists. By consolidating customer data from disconnected apps, businesses are better able to target the right leads and customers with the types of personalized content that are guaranteed to generate a reaction.
Connect Tropical to all the third-party business apps you use on a daily basis. The platform is able to gather information from more than 50 sources, including Mailchimp, Freshbooks, Shopify, Highrise, and Zendesk. This information is then used to populate unique customer profiles based on customer behavior, demographics, engagement, purchasing histories, sales cycles, and personas. Each individual customer profile includes statistics, activity feeds, and updated customer contact information. Group customers with similar characteristics into smaller segments, and then create marketing automation campaigns with personalized content aimed directly at these groups.
Tropical guides its users through the process of creating and sending personalized emails to the right leads at the right time, which helps to increase conversions. The web-based application is already used by well-known organizations, including Groupon, Campaign Monitor, and Visual.ly.
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