September 18, 2014

Scripted – Original Online Content

Content marketing is more than just a fad. For the millions of small and medium size businesses looking to improve their positioning in online search rankings, it has become a necessity. From white papers and blog posts, to website pages and social media updates, Scripted gives businesses access to a pool of professional writers who are capable of delivering the types of high-quality content that generate attention online.

Create an account and define your content needs to begin using Scripted. Select the type of work you’re looking for, knowing that Scripted most frequently matches writers with businesses looking for blog posts, white papers, website content, tweets, Facebook posts, and email newsletters. The pricing for each of these types of custom content is unique, and it’s based on a combination of the amount of research required and the length of the proposed content. Based on the type of content you select, Scripted will match you with a professional writer who has experience working in your area. The writer will be assigned the task, and you’ll receive the content you asked for within a pre-determined amount of time.

For writers, working with Scripted has a number of obvious benefits. The company connects freelancers with paying gigs, and it guarantees client payments through its web-based platform. Writers can work from anywhere and earn extra money while building their profiles and increasing their credibility within the content marketing community. Scripted also invites its writers to attend special events to help improve their skills, as well.

Practical Uses:

  • Update the content on your website to make it more SEO friendly
  • Find someone to write weekly posts on your company’s blog
  • Create a backlog of tweets to post on your company Twitter account
  • Use a professional writer to come up with content for your email newsletter

Insider Tips:

  • Detailed instructions lead to better content from Scripted writers
  • Ask Scripted’s writers to pitch content ideas having to do with certain topics
  • Content can be saved in a number of different formats
  • Visit Scripted’s website for events and marketing resources

What we liked:

  • Businesses that use Scripted don’t have to personally manage the writers they hire
  • Scripted writers know how to write in a brand’s voice
  • Scripted guarantees to meet its clients’ publishing schedules
  • Clients can ask for revisions when the content they receive doesn’t match what they were looking for

What we didn’t like:

  • Scripted takes a commission from writers who use the platform


Company Info:

  • Launched: 2011
  • Privately Held
  • Headquarters: San Francisco, California
  • Founded by: Sunil Rajaraman and Ryan Buckley
  • Web site:


  • Standard blog posts cost $49 for industry writers or $98 for specialists

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