September 29, 2014

Format – Portfolios for Creatives

Creative professionals have unique needs when it comes to building online portfolios. Format is a web-based platform designed to meet those needs, providing designers, photographers, and other likeminded individuals with a way to create and manage online portfolios that looks aesthetically pleasing on all modern browsers.

Begin your experience with Format by selecting a theme for your portfolio. Format has plenty of dynamic themes, which are all viewable on desktops, tablets, and smartphones. Within each theme are flexible pages, which you can fill with your personal work. Upload your images and organize them into galleries. You can also upload a resume or CV to include with your portfolio, if necessary. In addition to including basic images and text elements, you can also add video to your portfolio site. Just drag-and-drop the elements you need into place on your browser screen using Format’s editing tools, and customize things like fonts and colors to give your portfolio a unique look. Depending on your skill level, you can even edit the HTML, CSS, or Javascript using Format’s built-in code editor.

One way that Format differentiates itself from other online portfolio applications is by including its own image-based blogging tool. Users can build custom blogs into their portfolios, which is a great way to showcase new work. Format’s portfolios are also inherently social, making it easy for people to link their work to their social profiles on Instagram, Google+, Facebook, Tumblr, and other popular networks.

Practical Uses:

  • Promote your artwork online
  • Give potential employers a place to view your work on the web
  • Create a blog to showcase your latest photographs
  • Add personal videos to your online portfolio

Insider Tips:

  • Edit the HTML or give your portfolio a custom look
  • Make your images password protected
  • Add a branded logo to your Format portfolio
  • Organize multiple videos into galleries

What we liked:

  • Format was specifically designed for artists, designers, models, and photographers
  • Users can select from a number of pre-designed content pages
  • Format includes a built-in blogging component
  • Customization options ensure that no two portfolios are exactly alike

What we didn’t like:

  • Users are limited in how many images they can upload to Format


Company Info:

  • Launched: 2010
  • Privately Held
  • Headquarters: Toronto, Canada
  • Founded by: Lukas Dryja and Tyler Rooney
  • Web site:


  • Basic plan is $5.75 per month
  • Professional plan is $10.75 per month
  • Agency plan is $20.75 per month

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