November 25, 2014

Zen Planner – Management Tools for Fitness Businesses

Fitness business, like gyms, yoga studios, and CrossFit affiliates, have unique needs that aren’t always met by traditional business management software. Zen Planner is attempting to address this issue by developing its own suite of web-based member management products aimed directly at small businesses in the fitness community.

Zen Planner has found a way to bundle dozens of business tools into one platform. Depending on the type of fitness business you run, you can publish class schedules, track class attendance, and set goals for individual members through the automated web-based system. Give your clients a self-service portal where they can register for classes and connect with other members. Unlike more general business management solutions, Zen Payroll’s platform includes workout tracking tools that trainers can use to engage gym members, along with daily performance tracking metrics.

From a business management standpoint, you can use Zen Payroll to manage employee schedules and client billing. In addition to automating the client billing process, Zen Payroll helps business owners and managers track expenses and calculate both state and federal taxes. The solution also includes a digital marketing component with integrated tools for building websites and managing email newsletters.

Practical Uses:

  • Automatically bill clients at the end of each month
  • Publish class schedules on your studio’s website
  • Run an email marketing campaign to attract new clients
  • Create a self-service portal for gym members

Insider Tips:

  • Customize the pre-defined membership templates to set up your own membership options
  • Accept coupons and discounts through the self-service payments module
  • Import data from other studio management software directly into Zen Planner
  • Build a skills library to utilize the platform’s workout tracking features

What we liked:

  • Zen Planner’s tools are specifically designed with fitness businesses in mind
  • Businesses get free sessions with personal coaches while setting up their accounts
  • Gyms can embed online calendars directly into their existing websites
  • The website templates are all designed for compliment fitness businesses

What we didn’t like:

  • Nothing


Company Info:

  • Launched: 2006
  • Privately Held
  • Headquarters: Highlands Ranch, Colorado
  • Founded by: Ben Pate
  • Web site:


  • $55 to $130 per month

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