February 11, 2015

Thanx – Digital Rewards for Loyalty

Thanx is a digital loyalty platform that consumers can use to earn discounts and prizes from their favorite local merchants. Unlike traditional loyalty programs, which are usually tied to plastic key fobs or paper business cards, Thanx’s program connects to the credit cards and debit cards that most shoppers already use.

As a merchant, you can use Thanx to learn more about the customers shopping in your store. The web-based application provides merchants with tools for identifying, engaging, and retaining their best customers. When customers who’ve signed up for the program shop at your store, the data from those interactions is funneled into your marketing dashboard. You’ll be able to send well-timed offers to customers who’ve stopped coming into your store and VIP rewards to your most loyal customers on their birthdays. You can also use Thanx to incentivize visits during off-hours and increase purchases of big-ticket items.

For consumers, the value of Thanx is all in the rewards that they can earn. Shoppers earn reward progress each time they shop at participating merchants with their linked credit or debit cards, and the prizes they earn (like coupons and BOGO deals) are delivered right to their phones. Thanx works with most major credit cards and debit cards.

Practical Uses:

  • Earn freebies for shopping at local businesses
  • Reward shoppers for reaching certain spending thresholds
  • Increase foot traffic during slow periods of day
  • Incentivize shoppers to come shopping on their birthdays

Insider Tips:

  • View the total transactions made by Thanx users at your business
  • Reach out to loyalty program members with email newsletters
  • Thanx integrates with Apple Pay
  • Consumers can download the mobile app on iOS or Android

What we liked:

  • Thanx works with existing credit and debit cards
  • Thanx provides businesses with a full suite of digital marketing tools
  • Merchants don’t have to worry about POS integrations or scanning QR codes
  • Businesses can be up and running within 24 hours of signing up

What we didn’t like:

  • Nothing


Company Info:

  • Launched: 2014
  • Privately Held
  • Headquarters: San Francisco, California
  • Founded by: Zach Goldstein and Aaron Newton
  • Web site:


  • Free for consumers

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