Dispop – Launched Targeted Online Campaigns

Dispop is a self-serve platform that small and medium-size businesses can use to launch custom advertising campaigns on the web and on Facebook. In addition to crowdsourcing the design of their digital ads, business can use Dispop to run campaigns aimed at targeting new customers and retargeting lost customers.

Dispop recommends that businesses start by launching retargeting campaigns on Facebook and the web, since there is no overlap between the two types of campaigns. Paste the provided tag on every page of your site, and you’ll immediately be able to retarget your visitors based on the specific pages they’ve visited. Create “segments” based on the category a user visits (for example, visitors who click on your “golf apparel” page and visitors who click on your “yoga apparel” page), and create unique campaigns for each of those segments. Dispop also lets you track conversions by clicking on the provided “tag” icon and placing it on your conversion page. Dispop is able to tell which ad each conversion came from, which allows you to optimize your online campaigns.

One of the ways that Dispop stands apart from competitors is by creating each business’ first set of custom banners for free. Dispop’s team of in-house designers personally creates each set of custom banners, and they’re usually complete within 24 hours. After the first free set, businesses can expect to spend $99 for subsequent sets of three status banners.

Practical Uses:

• Pinpoint potential customers across the web
• Bring back customers who left your website without placing an order
• Get your ads in front of Facebook users
• Track the performance of your online campaigns in real-time

Insider Tips:

• Ads are optimized using Dispop’s A/B testing engine
• Add retargeting tags to your website by pasting a snippet of code
• “Untarget” visitors who’ve already made a purchase on your website
• Dispop accepts JPEG’s, GIF’s, and SWF’s with a maximum weight of 50K

What we liked:

• Businesses can identify which ads each conversion came from
• Campaigns start running a few minutes after a business clicks “launch”
• Most ad designs are turned around in less than 24 hours
• Dispop says it has a greater inventory reach than Google

What we didn’t like:

• Nothing

Alternatives:

• 99designs – http://99designs.com

Company Info:

• Launched: June 2013
• Privately Held
• Headquarters: New York, New York
• Founded by: Ayal Ebert
• Web site: http://dispop.com

Costs:

• First set of custom banners are free
• Banner designs cost $99 for a set of three static banners, $149 for animated banners, and $299 for flash banners
• Businesses pay for the actual campaign spend