Tropical – Send Hyper-Targeted Emails

Tropical is an innovative email marketing solution that takes behavioral, demographic, and purchasing data from third-party applications and uses it to generate “hyper-targeted” contact lists. By consolidating customer data from disconnected apps, businesses are better able to target the right leads and customers with the types of personalized content that are guaranteed to generate a reaction.

Connect Tropical to all the third-party business apps you use on a daily basis. The platform is able to gather information from more than 50 sources, including Mailchimp, Freshbooks, Shopify, Highrise, and Zendesk. This information is then used to populate unique customer profiles based on customer behavior, demographics, engagement, purchasing histories, sales cycles, and personas. Each individual customer profile includes statistics, activity feeds, and updated customer contact information. Group customers with similar characteristics into smaller segments, and then create marketing automation campaigns with personalized content aimed directly at these groups.

Tropical guides its users through the process of creating and sending personalized emails to the right leads at the right time, which helps to increase conversions. The web-based application is already used by well-known organizations, including Groupon, Campaign Monitor, and Visual.ly.

Practical Uses:

• Create targeted email lists based on your customer’s behavior and demographics
• Pull customer contact information from your ecommerce software
• Engage customers who’ve contacted your company through your help desk
• Consolidate customer data from disconnected apps

Insider Tips:

• Tropical connects with more than 50 third-party business apps
• A “contact” counts as any email address that Tropical finds in a connected app
• Users can add up to 25,000 contacts to their accounts
• Add tags to keep customer profiles organized

What we liked:

• Tropical helps organizations send special offers to the right leads
• Personalized emails can be timed based on when customers complete trigger actions
• Businesses can use Tropical to monitor segmentation
• People can better take advantage of the services they already use

What we didn’t like:

• Nothing

Alternatives:

• GetResponse – http://www.getresponse.com
• Mailchimp – http://mailchimp.com
• Campaigner – http://www.campaigner.com

Company Info:

• Launched: April 2014
• Privately Held
• Headquarters: Montreal, Canada
• Founded by: Jean-Luc Brisebois and Simon De Baene
• Web site: http://www.tropical.io

Costs:

• $89 per month for up to 25,000 contacts