June 7, 2009

Icebrrg – Form Creation for Everyone


Let’s face it, online forms are one the Internet’s killer features enabling everything from online shopping, to surveys, customer service and more. Icebrrg isn’t the only form creation app on the market. There’s the ever popular Wufoo, among others, making it difficult for newer apps to stand out from the crowd. But we still like Icebrrg and for a couple of really good reasons. For one thing, it’s extremely easy to use (“chillingly simple,” as they boast). The website is sleek and fun to navigate. Most importantly, you can create a rather elaborate web form within minutes, even if you have little experience doing so.

Icebrgg offers other cool features as well, like the “file upload” option, where users can send files to you directly through your Icebrrg form, as well as the integrated payment system so you can collect money via your forms. Plus, when you’ve finished creating a form, you can email it to any address or even export it to Excel.

Of course the best thing about Icebrrg is that it’s made for everyone. You don’t have to be an experienced programmer to use it. You don’t even have to have a website, as Icebrrg can host your forms for you. Overall, Icebrrg is a great new addition to the market of form creation apps, and we’re certainly happy to have been introduced to it.

Practical Uses:

  • Create a job application form, allowing prospective employees to apply online
  • Poll visitors to your website and track customer satisfaction
  • Organize your DVD collection with personal inventory forms
  • Capture payments for your school’s student trip to Washington D.C.

Insider Tips:

  • Collect money quickly through Icebrrg’s online payment integration with popular services like PayPal
  • Incorporate the file upload feature so your users can send files easily
  • Let Icebrrg host and get a unique web address for each of your forms

What we liked:

  • Sleek website with easy sign up
  • Plenty of different form templates, so it’s useful to almost anyone

What we didn’t like:

  • Free account only lets you make 3 forms
  • Could benefit from more unique features


Company Info:

  • Launched: May 2008
  • Owned by Element Fushion
  • Headquarters: Oklahoma City
  • Founded by: Justin Cowan and Ryan Whitaker
  • Web site:


  • Free plan; paid plans for $9, $24, $69, or $199 a month


  1. Elizabeth

    I am this close to convincing my non-profit organization to use Icebrrg for creating customized e-mail invitations. However, there is one con that you didn’t list (probably because you have to really get into the free sample to notice): if you put the Address field in your form, there is no “blank” option for the state. You can see in your screenshot that it says “Alabama” even though nothing else is selected. So if someone chooses not to fill in their address on your form, it will still populate that they live in Alabama. So you’ll have an entire spreadsheet of people who live in Alabama. I e-mailed their support notifying them of this a couple of weeks ago, and they said they’d notify their development team, but it’s still not fixed, so I’m still waiting! I hope they fix it soon.

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