August 23, 2013

FarmLogs – Modernizing the Farming Industry

The image that most Americans have of a typical farm is straight out of the 1950s. What most people don’t realize is that a lot has changed in the past 60 years. Today’s farmers are increasingly relying on cutting edge technology to improve crop yields and maximize profits. FarmLogs is a web-based platform that midsize farms can use to run more efficiently.

If you’re familiar with some of the most common project management applications, then the FarmLogs platform should look familiar. The team behind FarmLogs has adapted a number of popular management features — including activity and expense tracking, business recordkeeping, analytics, and in-house collaboration —to meet the needs of farming professionals. Once you’ve created an account, you can eliminate redundancy at your own farm by tracking the time spent completing activities like tilling, planting, or spraying. Keep track of your financial records in the FarmLogs system, and quickly create revenue forecasts based on the data you’ve collected. FarmLogs also provides you with tools for studying field performance based on how individual crops have performed in a given season.

Using the calendar feature, you can schedule operations and plan daily tasks for each employee on your staff. Check weather forecasts and rainfall accumulation before scheduling upcoming operations or bringing on seasonal workhands. FarmLogs also provides you with tools to check local crop prices and historical trends, direct from the Chicago Board of Trade.

Practical Uses:

  • Track one-time and ongoing expenses at your farm
  • Create accurate profit forecasts
  • Check the current price of fertilizer and feed in your area
  • Make smarter decisions on how to manage your fields

Insider Tips:

  • FarmLogs uses geo-location technology to display crop prices in a farmer’s region
  • Assign different “roles” to your individual employees and business partners
  • FarmLogs offers an iPhone and Android app
  • Users with upgraded plans can access field rainfall monitoring tools

What we liked:

  • Farmers can use FarmLogs to help their businesses run more efficiently
  • Using risk management tools, farmers can adjust their plans as the growing season progresses
  • Profit statements can be accessed from anywhere with an Internet connection
  • People who run vineyards and orchards can use many of FarmLogs’ features

What we didn’t like:

  • Nothing


Company Info:

  • Launched: November 2011
  • Privately Held
  • Headquarters: Ann Arbor, Michigan
  • Founded by: Jesse Vollmar and Brad Koch
  • Web site:


  • Free plan
  • Basic plan is $29 per month
  • Pro plan is $79 per month
  • Enterprise plan with custom pricing

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