August 26, 2013

Temper – Take the Temperature of Online Customers

Online customers tend to be fickle by nature, but larger trends in sentiment or opinion should never be ignored. Temper is a web-based tool that businesses can use to keep a pulse on their customers’ feelings. This information can then be used to make adjustments and measure how minor changes to the user experience impact overall customer satisfaction rates.

Stop trying to guess what’s causing so many online shoppers to leave your e-commerce website before completing their purchases and start digging for the truth. Once you sign up for Temper, you can create a question that’s meant to help identify an area, interaction, page, or online feature that customers would like to see improved. Chose whether to solicit feedback in the form of a tab (which sits at the bottom right corner of any page you put it on), inline (which sits within a page, directly next to a specific item or feature), or inside your email newsletters. Choose your widget, enter your question, and then copy/paste the provided code. Temper will handle the rest.

Within minutes of the widget appearing on your website, you’ll have access to real-time ratings and insights from actual customers. Track user data along with responses, display the most recent ratings you’ve collected on a public page, collect comments and feedback with each rating, and make minor adjustments to your website based on the information you receive. Once you’ve implemented those changes, you can create a new question to see whether the changes you have made have had any impact on overall customer sentiment. If all goes as planned, the feedback you receive should continue to improve as you refine your website (and adjust the user experience) over time.

Practical Uses:

  • Find out what customers think of your new website redesign
  • Get feedback on your company logo
  • Gauge how your staff is doing at responding to customer complaints
  • Keep customer opinions in mind when designing a new e-commerce portal

Insider Tips:

  • Choose between tab, inline, and email widgets
  • Place inline widgets next to the features you’re collecting feedback on
  • Encourage customers to include comments with their ratings
  • Create a public page that lists the most recent feedback you’ve received

What we liked:

  • The smiley face feedback system is easy for customers to use
  • Including feedback widgets in company emails is a great way to measure satisfaction levels
  • Users don’t have to sign any long-term contracts to use Temper
  • Businesses can change pricing plans as their companies grow

What we didn’t like:

  • Temper’s feedback system may be too simplified for some businesses


Company Info:

  • Launched: May 2013
  • Privately Held
  • Headquarters: Birmingham, Alabama
  • Founded by: Josh Pigford
  • Web site:


  • Starter plan is $12/month
  • Pro plan is $49/month
  • Business plan is $89/month
  • White Label plan is $199/month


  • 5 out of 5 (wow)

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